I am a social media professional with nearly 10 years of experience building strategies, growing audiences, and running content operations for a wide range of sports and lifestyle brands.

I've scaled channels, created brand voices, built communities, and launched influencer programs — all while leading cross-functional teams and building campaign frameworks around the moments that matter most. From product launches to All-Star Weekend activations, I don't just manage social. I architect the systems, voice, and direction behind it.

This portfolio showcases a selection of case studies, strategies, and campaigns that reflect how I think, how I build, and what I've delivered across some of the most recognizable brands in sports and consumer lifestyle.